Five weeks, 20 million downloads. OMGPOP’s radically simple game Draw Something is on rapid climb to fame. The pictionary-esque game now has a larger user base than the three-year-old Foursquare, and almost one almost as large as Instagram’s. Draw Something launched for iOS and Android devices on February 1, and within ten days had been downloaded over 1.2 million times.
And the cash is good too. CEO Dan Porter told Business Insider that the freemium, ad-supported version of the app was bringing in six-figure ad revenue… daily.
Users have drawn over 1 billion somethings, which breaks down to 3000 per second—3000 more—3000 more.
The joy of Draw Something is strongly correlated to the concept that all people are different—like snowflakes! Some people own phones with large screens, some have agile fingers, some have extensive training in finger and cave painting—
we. are. all. special.
So one persons drawing of a cactus is another’s poodle. And even though you spent 45 minutes trying to draw a soccer ball, it really does look more like the Roman colosseum being melted by an Alien death-ray. Draw Something really teaches us something about our friends abilities.
I still believe that the best way to play the game is to draw an overly elaborate scene in which one of many items is the actual something to be guessed. If the given word is “meatball,” draw an entire Italian restaurant. “Dolphin”? Recreate the final scenes of Free Willy.