Dewmocracy Fails; 4chan Wins

August 13, 2012 • Commentary • by
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Mtn Dew, the soda formerly known as Mountain Dew and choice beverage of the eXtreme, has a history of crowd-sourcing flavor choices to fans to vote on. This summer Mtn Dew set up a similar contest but with a twist: this time, the Internet would get to decide the name of the new soda described as “Classic Mtn Dew with green apple attitude.”

The Internet, however, can be a fickle mistress. And with the help of 4chan, it turned against Mnt Dew in the worst of ways. Through what appears to be a series of organized attacks from 4chan’s /b/, pranksters hijacked the name campaign.

For some time the top selection was “Hitler did nothing wrong.” The site is now down and voting is disabled, but you can still find a working mirror here with the most recent top 10. Further, at some point, the site was hacked to attribute the attack to include a Rickroll and attribution of the attack to 9gag.

No word yet on the status of the competition, but here’s hoping someone will take inspiration from the name “Fapple.”

Attribution

Hypervocal

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