Facebook Launches Camera App for iOS that is Everything but Instagram


It wasn’t but a few weeks ago when Facebook set the deal to purchase mobile photo app Instagram for close to a $1 billion. Today, the recently public company has released their own standalone photo app called Facebook Camera. The application was developed under the photos team led by Dirk Stoop. This fits in line with the Facebook Messenger app, another program that stands apart from the Facebook mobile app, is dedicated to one component of the Facebook experience, and performs much better than the collective mobile app.

The main goal of Facebook Camera is to essentially replace the Apple camera app on the phone. While the application allows users to add custom filters, Facebook Camera wants to create a direct line between users taking photos, and uploading photos to Facebook.

Upon opening the app, users are presented with a photo-only news feed displaying all recently uploaded images and albums from Facebook friends. People then have the option to upload their own photos in batches, or shoot directly from the application. In my test, the application is surprisingly agile and responsive—two areas the Facebook mobile app severely suffers in.

Above the photo feed is thumbnail selection of the most recent photos taken by the device and a camera button for shooting directly through the app. By dragging down on the thumbnail roll, all of the photos on the device appear and can easily be selected for easy multi-photo upload, a unique feature to this application. In addition to access to over 15 different filters, users can crop and make other small adjustments to photos.

Facebook Camera is now the easiest way to liberate your photos from your phone. Uploading competitor Batch has offered a similar upload service for a while now, but Facebook just beat them at their own game.

Many will stress concern about Facebook’s recent acquisition of Instagram. The Facebook Camera application has been in development for around a year. Facebook’s purchase of Instagram was a heavily guarded, almost impuse purchase spear-headed by Mark Zuckerburg. Had the deal not gone through, Facebook Camera would have launched. And just because the deal went through, Facebook’s photo team wasn’t going to throw out the progress they had made. In the coming months, capabilities of both Facebook Camera and Instagram might combine, but for now, it is best to treat them both as separate products. Facebook Camera is here to serve Facebook’s 900 million users while Instagram is stuck to its smaller, but more passionate user base.

Download Facebook Camera


  • http://annedreshfield.com/ annedreshfield

    I’m just amazed that they could put out an app like this without first improving the app they already have. The Facebook app is laggy, full of bugs, and generally a nuisance.

    • http://theairspace.net/ Blake J. Graham

       @annedreshfield I think it has a lot to do with how Facebook’s teams are structured. There entire group who works on the mobile app is constantly floundering and I’m not sure why more talent hasn’t been injected into that area. Apps like Messenger and Camera are made from teams built from acquisitions. Much of the core from Messenger came from Beluga, and Camera from Gowalla. As a user it makes for a very frustrating and inconsistent experience. If you consider the prospect of a Facebook phone where every app is a Facebook app, it starts to make sense.

Commentary Ticker

  • Google Glass Lets You Take Photos With Your Brain
    July 12, 2014 | 4:02 pm

    If you haven’t heard, electroencephalograms (EEGs) have been getting better. Way better. Artificial limbs and even video game controllers are utilizing the non-invasive brain-wave monitoring method to guide computers by thought. Now English startup This Place has developed a way to bring the technology to Google Glass, allowing Google’s wearable to read your mind. Well, […]

  • Android Art: The Accidental Selfies of Google Art Project
    July 5, 2014 | 11:11 am

    Within the cultural centers of the world lurks a mechanical beast draped in silver spinning madly and capturing everything, sometimes even itself. In 2011 Google created the Art Project, an initiative to bring their Street View technology inside the cultural epicenters of the world. Google enlisted 17 world-class museums in short time. Institutions such as […]

  • Purple Mountunes Majesty: The Most Patriotic Playlist
    July 4, 2014 | 12:13 pm

    A while ago, Paul Lamere of The Echo Nest, a music-analysis company, took to finding each state’s most distinctive, yet popular, artist in a viral article. Spotify took note, purchasing Echo Nest for their analytical talent. Together, they’ve released a blog post documenting each state’s most distinctively American song creating a patriotic playlist for the […]

  • Emojinealogy: Where the Heck Emojis Come From
    July 2, 2014 | 3:10 pm

    On June 16th, the Unicode Consortium announced that 250 new emoji would be added to the list of symbols available to people’s cellphones and computer devices. The list of the new symbols can be found on Emojipedia. And no, the list doesn’t include the much needed minority representation, but it does include your favorite (?) […]

  • The Decline and Fall of the American Mall
    June 24, 2014 | 9:07 pm

    For ages, the shopping mall was as essential to the architecture of suburbia as Levittowns and freeways. But in an era of online shopping, these epicenters of brick and mortar yesteryear are quietly being abandoned across the country. While the U.S. currently has around 1,500, the number may soon shrink, and rapidly, leading to abandoned […]

  • RSSArchive for Commentary Ticker »

Join our mailing list!



Trending on The Airspace