Jay-Z Curating the NBA 2K13 Soundtrack

Officially listed as executive producer, Jay-Z is expanding his role within the NBA world, taking up a position with 2K Sports massively popular NBA video game series. The pairing makes sense, given Jay-Z’s stake as a minority owner with the Brooklyn Nets and co-owner of the ever-expanding 40/40 Club sports bars.

With the advent of the massive sports video game franchise (think Madden, FIFA), their soundtracks are both a point of scorn, praise, and nostalgia. The NBA 2K series has always been dominated by hip hop, as has the sport, so Jay-Z’s role as curator here makes sense. Yet despite this, Jay-Z took an eclectic approach, representing his own varied musical taste. Daft Punk fans will be elated to see the Homework hit “Around the World” made the cut, but they’ll be sad to see that it won’t be in its 7-minute form. That, along with indie groups Phoenix and The Dirty Projectors, an old school jam “I Ain’t No Joke,” some mainstream acts in Coldplay and U2, and a liberal helping of Shawn Carter himself and buddy Kanye West.

The most notable track, below all this, is probably Nas’s “The World Is Yours.” The song, off Nas’s legendary Illmatic, was at the source of the infamous Nas-Jay-Z feud after Jay-Z sampled it in his single “Dead Presidents.” They have since, at least publicly, reconciled, and the choice of this song is either an homage to the hip hop great or a gentle jab.

NBA 2K13 Soundtrack Tracklist:
01. The Hours – “Ali in the Jungle”
02. Too Short- “Blow the Whistle (Main)”
03. Eric B. and Rakim – “I Ain’t No Joke”
04. Phoenix – “1901″
05. Jay-Z – “Pump It Up (Freestyle)”
06. Puff Daddy and the Family – “Victory (feat. Notorious B.I.G. & Busta Rhymes)”
07. Daft Punk – “Around the World (Radio Edit)”
08. Santigold – “Shove It (feat. Spank Rock)”
09. Kanye West – “Amazing”
10. Jay-Z – “Run This Town”
11. Dirty Projectors – “Stillness Is the Move”
12. Nas – “The World Is Yours”
13. Coldplay – “Viva La Vida”
14. Roy Ayers – “We Live in Brooklyn, Baby”
15. Justice – “Stress”
16. Jay-Z – “The Bounce”
17. Kanye West – “We Major (feat. Nas & Really Doe)”
18. Mobb Deep – “Shook Ones, Pt. II”
19. Meek Mill – “Ima Boss (Instrumental)”
20. Kanye West – “Mercy (feat. Big Sean, Pusha T and 2 Chainz)”
21. U2 – “Elevation”
22. Jay-Z – “On to the Next One”
23. Jay-Z – “Public Service Announcement”
24. Jay-Z – “H.A.M. (Instrumental)”

He will also have a hand in the look and feel of the game—from the intro videos, to the menu screens, to the features. Below is the trailer for 2K13, to be released on October 2nd with the trio of Derrick Rose, Kevin Durant, and Blake Griffin on its cover.


Consequence of Sound

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