Minimalist Lego Ads Ignite The Imagination


In a terrific case for the advertising power of graphic design, Lego has unveiled some brilliantly simple new advertisements that challenge readers to place recognizable characters constructed in block form. These advertisements were the work of designer Jung von Matt as a part of Lego’s ambitious new marketing campaign. they do a great job of highlighting what makes Lego a standout toy brand despite the advancements in gaming and technology. The simplicity of Legos ignites the imagination, and that is precisely what these ads aim to do. By showing less, your brain does more. And that is truly the beauty of Legos.

In these two, the Donald Duck family and Sesame Street stars Bert and Ernie are portrayed.

Can you guess the rest?


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