Nike Looks To Golf Balls To Improve US Olympic Uniforms


The US Olympic Track and Field team’s uniforms will benefit from the same technology that gives golf balls their soaring aerodynamics, according to Nike. Unveiled earlier this month, the uniforms can remove up to 0.023 seconds from a 100-meter sprint.

To the casual fan this may seem inconsequential but in the Olympic world these sorts of improvements are game-changing. Jill Geer, the chief communications officer for USA Track and Field remarked:

It’s a sport of hundredths and thousandths — there has been no great leap forward in track and field, like the suits swimming had. But if there is a possible benefit of shaving some amount of time off of a performance, that’s fantastic.


She’s referring to swimming, where in 2008 uniforms designed by Spyder helped the USA team and its breakout star, Michael Phelps, startle the world with record-setting times.

The uniforms are light and sleek all around–nothing new in Olympic design. What gives them their edge is a set of dimpled patches on the forearm and leg. The dimples work on the same principles as golf balls. As airflow encounters traditional uniform material, it is quickly separated, creating drag. The new uniforms delay this separation of airflow, leading to less drag and quicker races.

The promo below shows the uniform’s technology in action.

Look for these and many more Nike-designed uniforms in the coming weeks at the 2012 London Olympic Games.


Attribution:

U.S. Unveils Olympic Track Uniforms


Commentary Ticker

  • Google Glass Lets You Take Photos With Your Brain
    July 12, 2014 | 4:02 pm

    If you haven’t heard, electroencephalograms (EEGs) have been getting better. Way better. Artificial limbs and even video game controllers are utilizing the non-invasive brain-wave monitoring method to guide computers by thought. Now English startup This Place has developed a way to bring the technology to Google Glass, allowing Google’s wearable to read your mind. Well, […]

  • Android Art: The Accidental Selfies of Google Art Project
    July 5, 2014 | 11:11 am

    Within the cultural centers of the world lurks a mechanical beast draped in silver spinning madly and capturing everything, sometimes even itself. In 2011 Google created the Art Project, an initiative to bring their Street View technology inside the cultural epicenters of the world. Google enlisted 17 world-class museums in short time. Institutions such as […]

  • Purple Mountunes Majesty: The Most Patriotic Playlist
    July 4, 2014 | 12:13 pm

    A while ago, Paul Lamere of The Echo Nest, a music-analysis company, took to finding each state’s most distinctive, yet popular, artist in a viral article. Spotify took note, purchasing Echo Nest for their analytical talent. Together, they’ve released a blog post documenting each state’s most distinctively American song creating a patriotic playlist for the […]

  • Emojinealogy: Where the Heck Emojis Come From
    July 2, 2014 | 3:10 pm

    On June 16th, the Unicode Consortium announced that 250 new emoji would be added to the list of symbols available to people’s cellphones and computer devices. The list of the new symbols can be found on Emojipedia. And no, the list doesn’t include the much needed minority representation, but it does include your favorite (?) […]

  • The Decline and Fall of the American Mall
    June 24, 2014 | 9:07 pm

    For ages, the shopping mall was as essential to the architecture of suburbia as Levittowns and freeways. But in an era of online shopping, these epicenters of brick and mortar yesteryear are quietly being abandoned across the country. While the U.S. currently has around 1,500, the number may soon shrink, and rapidly, leading to abandoned […]

  • RSSArchive for Commentary Ticker »

Join our mailing list!



Trending on The Airspace