Obama Enters Timeline Territory

As Facebook pushes out timeline to all users and branded pages—the Airspace will update, as well. Stay tuned—one particularly popular user made the switch Thursday, President Obama. And in doing so he added some interesting biographical bits to his profile.

The first and arguably best of these timeline additions is August 4th, 1961, the President’s birthday. With that post comes text reading “Made in America” and a link to a coffee mug featuring his (full form, original) birth certificate.

There are other notable pieces as well: his first job working the counter at Baskin-Robbins in 1978 is posted, for instance; or information on when he became a city organizer and what he did in that position.

Nevertheless, it is no simple resume. The most popular timeline addition is from October 3rd, 1992, the day he married first lady Michelle, accompanied by a picture of them together. Digger deeper into the profile reveals the birthdays of Sasha and Malia.

Obama’s Timeline, with over 25.000.000 likes, is one of the most popular in the world, and it ends up helping his persona. It brings out a personal side to the President’s biography—one that any user can interact with—as well as making all those economic progress graphs look fine. It is a good spot to work a re-election bid, without a doubt.

As of posting, Mitt Romney and Rick Santorum’s respective pages were still in the old view.


NY Times Bits Blog

  • http://theairspace.net/ Blake J. Graham

    Does this make him more reëlectable, or is this just a lazy biography put together by a legion of campaign management and interns? 
    For now, I’ll stick to his spotify playlist (which is equally goofy). 

    • Tony Russo

       @Blake J. Graham Oh gawd the Spotify playlist is only matched by The Pope’s in how forced it seems. I dislike NPR Cool Dad’s, and Obama seems to be in that group based on those musical choices.
      But yes I wholeheartedly believe that a quality timeline provides the public with a simple yet meaningful biography of the man who embodies the nation. Obama’s Timeline does not seem to cater to solely his re-election (I enjoy your ë there; very New Yorker-esque), but his persona writ large.

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