Belgian indie rock band Willow’s newest music video, “Sweater,” combines projection technology and precise choreography to depict a three-dimensional journey that started with a sweater. The video’s director, Filip Sterckx, doesn’t try to cover up the projected, surrealistic nature of its setting. Rather, he exposes the elements of the video that make it unrealistic, such as the treadmill’s machinery, multiple shadows on the walls, and the white-walled set itself before and after the projections create the world of the music video. By exposing the raw mechanics of the production, “Sweater” becomes even more mesmerizing, as a viewer can only imagine the creativity and time put into this multimedia work of art.
Though the video itself is incredibly visually intriguing, the song itself shouldn’t be neglected. With its eclectic alternative beat, crisp vocals, and catchy lyrics, “Sweater” belongs on everybody’s favorite indie playlist. Join Willow’s lead singer Pieter-Jan Van Den Troost as he travels across time and space in a fashionable wool sweater:
If you were fascinated by that music video, go behind the scenes with Willow and the production team and view some of the outtakes. Just like any good performance, preparing for this highly technical music video requires practice!