Spotify Director: Bundled Playlist Sales Coming

While on the stage at D10, the All Things Digital conference, Spotify director Sean Parker and co-founder Daniel Ek talked about Spotify’s current status, past, and future. Confirming the figure of around 10 million American Spotify users (with 3 million paid subscribers), they also elaborated their plans for growth.

Daniel Ek: “We’re up to 18 million songs, growing at 10,000 or 20,000 songs per day — it’s very much a growing catalog.”

And on future plans

Parker: “The playlist is now the CD. It used to be a few songs were wanted by the consumer, and the rest of it was garbage. It’s the new mixtape, but accelerated on a massive scale.”

With that in mind, the Parker spoke of Spotify’s European “bundles,” playlists of .mp3s which one can purchase. And on their future in America, he said, “We just haven’t released it yet.” Translation: expect it soon. Perhaps even our Spotifriday mixes could be up for sale.

Of course this plan may be hampered by continued opposition from some of the recording business (allegedly Apple but unconfirmed as such) that in the past had blocked their entrance into the American market, pushing the approval process from a few months to two and a half years. Nevertheless, Spotify has entrenched itself fairly well within the Facebook social network infrastructure and is now the go-to on-demand music service.



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