It’s a strict, non-verbal, and unofficial policy for the male members of The Airspace to have some form of facial hair. But for those times when the scruff gets rough, a good shave is in order. Dollar Shave Club hopes to remedy the cruel world of robo-tronic razors with absurd functions. (Laser sights and a vibrating handle? Too much power for my soft and fleshy face!) I didn’t realize that I could benefit from having a new razor shipped to me every month, but the way their hilarious promotional video plays, I need them now.
Sticking to their name, Dollar Shave Club will send you a razor each month for $1. That’s it. You can upgrade to higher tiers of razors costing up to $9 a month, which is still very reasonable. I looked up the cost of replacement blades for my current razor: $34 for a pack of eight.
CEO Michael Dubin says that companies like Gillette have to charge absurd amounts for their razors in order to sustain their massive marketing budgets. I can’t think of a single show I’ve watched on live TV that wasn’t interrupted by at least one shaving commercial. These companies advertise buzzword technologies like 3D blades (really, what does that mean?) to ride trend trains into the ground before hopping over to the next.
At the very least, their video is fantastic and their logo is most definitely badass.