TNT Brings Drama to the Streets of Belgium


The popular TV channel TNT recently launched in Belgium, and they didn’t do so quietly. In order to advertise the new programming that Belgian citizens would now be able to access, the network chose some dramatic marketing techniques that have since gone viral. The concept of their advertising push revolves around the drama their programs offer. Taking the concept of TV injecting action into the normalcy of everyday life to the extreme, they chose to physically bring the action to the streets of Belgium. By placing a button labeled “Push to Add Drama” in an uneventful town square, they lulled some unsuspecting Belgian citizens into an unforgettable experience. Check out the video to see how the drama unfolds.


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