We’re in the middle of a full-on war against quasi-culture. The web is fraught with fragmented thoughts, concepts, videos, tweets, likes, and articles. Great content is being produced at an ever-accelerating rate as the technology of the Internet puts the tools of creation at people’s disposal. This isn’t a new concept, but each day, the rate of change increases by an accelerating factor.
When we, the people of the Internet, fire up our browsers, we are inclined to navigate to specific websites to parse through the deluge of information. But when we log into Facebook, Twitter, Reddit, Hackernews, Techmeme, Pinterest, Stumble Upon, etc., we are inundated by the firehose of information rushing at us. It’s standard policy that we get worked up into a cyclical bout of clicking, scrolling, watching, reading and writing without taking the time to understand or contextualize the material we are wading through.
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