Instagram adds video to compete with Vine, Starbucks wants you to know how fattening their drinks are, and Hanson brews up some “Mmmhops.”
Put A Filter On It
Today, Facebook unveiled an anticipated update to its photo-sharing app, Instagram. The new version will allow users to create 15 second videos, apply a vintage filter to it, and upload it their Instagram feed. Developers at Instagram created 13 brand new filters specifically for video as well as an image stabilization tool called Cinema to get rid of those unnecessary shakes. All this comes as an answer to Twitter’s 6-second video app, Vine which has garnered a growing user base and recently passed the 13 million user mark.
Current Instagram users are relatively lukewarm in response to the news since they worry about not having enough bandwidth to upload these videos, that they won’t be able to listen to music when scrolling through their feeds, and that the filter-wielding people they follow will be even more insufferable with videos in their arsenal. Additionally, businesses are seeing a marketing opportunity in the recent update. High-end yoga pants company, Lululemon, developed commercials using the service before it was officially revealed. With Instagram Video, not only can you take pictures of your food, you can also take videos of you eating it.
Just after the American Medical Association officially recognized obesity as a disease, Starbucks decided to follow in McDonald’s footsteps and post calorie count information in all Starbucks stores. Starting next Tuesday, customers will be able to clearly see their Venti Double Chocolaty Chip Frappuccino Blended Crèmes holds 670 calories in its frothy depths. Starbucks implemented the change to preempt FDA mandates, which will require restaurants to include calorie information on all menus. Though posting calorie information on menus hasn’t produced the results many health advocates want, it does work to inspire healthier consumption.
Hanson’s Beer Tastes Like 90s Nostalgia
Remember Hanson? In the 90s, this band of long-haired brothers was a successful pop-act known for “MMMBop,” a 1996 single that went number one in 27 countries—a major feat considering at the time, the Hanson brothers were only 16, 13, and 11. Since then, Hanson managed to stick around and release six more studio albums, with latest album Anthem hitting stores on Tuesday. Now, to celebrate their 21st anniversary as a band, they’ve created a beer cleverly titled “Mmmhops.” The beer was made by craft beer company Mustang Brewing and will debut in the fall with proceeds benefitting those affected by the tornadoes in Hanson’s home state of Oklahoma.
Whatever & Ever Today is written by cyberangel Josh Terry